Facebooks New Feature – Graph Search

privacy

privacy (Photo credit: Sean MacEntee)

Most everyone uses Facebook these days, and competition being what it is Facebook is playing catch up with Google+ (a much better product in my opinion). Facebook is rolling out a new product to make searching on their network easier and tailored with your contacts in mind. It’s called Graph Search and you can get an idea of what it’s all about here.

As I said before, I think Google+ is a better product; where Facebook is for friends and family, Google+ is for friends, family and the world. Which is exactly where Facebook is heading. With Graph Search you’ll also be able to find new people with similar interests as you which is the same concept behind Google+ Communities.

I’ve joined several Communities for cooking, photography and music and met a lot of new people from all over the world. It’s intimate on a world wide scale as the topic of the Community is all that is discussed or shared for the most part. With Graph Search you will be able to find people of like interests, but that info also goes to advertisers looking for a target market, and I’m sure it will work very well for the advertisers.

Smart investors can see the potential opportunity for Facebook to deliver highly-valuable ads via Graph Search, because they can be attached to Friends’ posts.  Ads can be delivered with accuracy and credibility – effectively cloaked as recommendations. Clearly, what’s attractive to advertisers is Facebook’s tremendous reach. By providing advertisers with access to “1 billion people, 240 billion photos and 1 trillion connections,” Facebook allows marketers to direct ads about their products and services to the right people at the right time, like when someone asks about it.  And the subsequent equation is simple to understand: the higher the precision of the personal information, the higher the value of the ad.

Here is the whole article from Forbes. Just some food for thought, if you haven’t updated your privacy settings it may be a good idea to look at them again and decide how much you actually want to share. And as Graph Search slowly rolls out (still in beta at the moment I believe) you may need to check them again.

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About Jeff

Long time volunteer in the San Tan Valley/Queen Creek area of Arizona.

Posted on February 12, 2013, in From STHCW, Reblogged Article and tagged , , . Bookmark the permalink. Leave a comment.

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